MacLean Group Marketing, Founder/President

Topic Title:

Sell the Sizzle AND the Steak: How to Market Your Organization


Friday, 1:40pm





David MacLean is Founder of MacLean Group Marketing Inc., an international award winning, full-service marketing agency, and MacLean Sports Marketing Group, a former division of MacLean Group which serves the promotional needs of professional sports teams across North America.  He currently serves as President of MacLean Group, a creative and strategic marketing consulting practice.

David has spent over 20 years in marketing, sales and communications.  After serving as a sports marketing specialist in the National Hockey League David began his entrepreneurial journey by establishing MacLean Group Marketing.  MacLean Group served the marketing and communications needs of a wide range of local, regional and international organizations.   MacLean Group received local, regional, national and international awards for their work including: a Kelowna Chamber of Commerce Business Excellence Award; multiple Gold Tommie Awards for best logo, brochure, ad, ad campaign and website; a Best in North America EDC promotional campaign award; a Canadian E-Education and online business award; an Airport Councils International award; as well as two International Summit Creative Awards; amongst many others.  David grew MacLean Group to be the 110th fastest growing company in Canada, as ranked by Profit Magazine.  

The MacLean Sports Marketing group has had the privilege of serving the promotional needs of over 100 teams and sponsors in numerous leagues throughout North America, including the NHL, NBA, MLB, CHL, IHL, CFL and many more.  MacLean Sports worked with many of the highest profile teams in professional sports, as well as high profile events such as the NBA All-Star game, the Fiesta Bowl, the AHL All-start game and the World Track & Field Championships.  David created MacLean Sports’ marquee ‘Promo-chute’ promotion that was named the Best On-Field Promotion in North American for 2002.  David sold MacLean Sports in 2005.

Community service:

David believes in the principle of “prosperity for purpose” and, therefore, has contributed his time, talent and treasure to many non-profit organizations throughout the years, including:  Hope for the Nations, the African Children’s Choir, World Vision, Shanti Niketan Indian orphanage,  Child of Mine Foundation, Young Life of Canada, Kelowna’s Gospel Mission, The United Way, the Kelowna Food Bank and the Pregnancy Care Center.  He has served on many community boards including: Hope for the Nations, past President of the Kelowna Chamber of Commerce, City of Kelowna Centennial Celebrations committee, Canada Revenue Agency’s Pacific Region Small Business Advisory Council, Women of Distinction Awards, Civic Awards, Co-chair Okanagan Partnerships Initiative and the Western Canada Fat Cat Children’s Festival.

Global adventure:

For 2 years David and his wife Anne home schooled their sons and led them on a global “educational odyssey”.  Their travels took them to 7 countries on 3 continents on more than two dozen trips to over 100 destinations, traveling over 110,000 km. Their adventures included swimming with sharks in Hawaii, diving with dolphins in Costa Rica’s Gulfo Dulce, tiger safaris in India, whale watching in the Pacific, Puffin spotting in the North Sea and searching for Scotland’s Loch Ness monster.  They have worked in orphanages in Mexico and in India’s Himalayan foothills, built houses for the Mexican poor, visited Islamic Mosques, Buddhist and Hindu temples, English cathedrals, Scottish castles and 2000 year old Roman baths.  They have studied and hiked through the most bio-diverse region on the planet, rappelled down waterfalls, whitewater rafted, zip lined through the rain forest tree canopy and studied Central America’s most active volcano, amongst many, many other adventures.

Public speaking:

David is a passionate communicator who has spoken to and facilitated sessions with a wide variety of audiences including university classes, corporate management teams, multi-company retreats and government ministries - ranging in size from dozens to hundreds.  David also created and directs 4 day men’s conferences designed to help men live life wholeheartedly.  David believes in living life with courage, vision and passion.  His varied business, family and life experiences enable him to speak on a wide variety of topics.  He relishes the opportunity through public speaking to encourage, exhort, equip, envision and empower people to live wholeheartedly.  He is an engaging and entertaining communicator, an insightful teacher and a captivating story teller who connects with his audience by speaking to the heart.

David lives in Kelowna, British Columbia Canada.  He and his wife, Anne, have been married for 25 years and have 2 young adult sons - David and Benjamin.  David lives life wholeheartedly and is passionate about his role as husband, father, business leader, community contributor and world changer.